New Belgium Introduces New Packaging on Flagship Fat Tire Amber Ale

One of Fort Collins's most iconic brews is getting a makeover.

New Belgium Brewing Company announced today that their iconic Fat Tire Amber Ale-- one of the first beers New Belgium ever brewed-- is getting a label change. Fat Tire went from featuring an artist drawing of their famous red cruiser on a sidewalk to a simpler look that draws inspiration from packaging of the past:

What do you think of Fat Tire's new look? Let us know in the comments.