So Long Shoes, Loveland’s Getting a ‘Five Below’ – What Is ‘Five Below?’
If you've been over to the Centerra Marketplace lately, you may have noticed that Shoe Carnival has closed. Coming soon, a new discount retailer lands in Loveland.
It wasn't that long ago that we brought you the story on how the first Dollar General is coming to west Loveland; now on the other side of town, Loveland has another new discount retailer.
Though I don't shop at Shoe Carnival, I have been driving passed their Centerra Marketplace location every day for a while now, after getting my morning coffee at Panera. It was just the other day that I noticed workers working on taking down the Shoe Carnival sign.
Shoe Carnival started out in 1978, bringing a carnival experience to buying shoes: Loud music, folks on the loudspeaker harking out sales, "spin-and-win" wheels, etc. I've never shopped at one, but they sound like fun; especially when getting kids their shoes. They'd toned that down over the last few years, however.
It seems there were Shoe Carnivals all over the Fort Collins area, but that is no longer the case; with the closing of the Loveland store, that only leaves Aurora, Lakewood and Grand Junction having locations.
FIVE BELOW ON THE WAY
I tried reaching out to the Centerra/McWhinney folks to find out who was moving in, but it only took a phone call to the business next door, Maurice's, to get the scoop. The women there told me that Shoe Carnival closed back in January of 2022, and a Five Below was coming in. "Five Below?" I asked, "Is it an ice cream shop?"
fiVe BEL°W is a chain discount store that has been around since 2002, mainly trying to capture the "tween" and "teen" demographic. Most of their items run less than $5, though they do have items that run between $6 and $25.
There are currently 11 Five Belows in the Denver area; this will be the first in the Fort Collins/Northern Colorado area.